He brings more than 25 years of experience in international associations, strategic marketing, events, digital transformation and community development. He spent 20 years at ICCA, including as Director of Marketing. He then worked as a community strategy consultant for organisations across the Netherlands and Europe.

"The political and economic ground under associations is ever more volatile, and membership is evolving with it," said Benita Lipps, CEO of Novya. "Members are looking for a clear return on their membership. Associations, in turn, need more from their members than a fee: they need them as active amplifiers of the association's voice and as experts who bring their knowledge into the work. Redefining that relationship is at the core of what we do at Novya, helping associations become smarter, more agile and more impactful. That is why we are delighted that Mathijs has joined us."

Mathijs is the developer of the Association Engagement Method, which combines association strategy, member experience, community design and practical implementation. He is also a frequent speaker and workshop facilitator, and he serves on the board of the Community Consultants Collective.

“Associations create value. Engaged members multiply it. After more than 25 years in the association sector, I continue to be inspired by what people can achieve when they connect around a shared purpose," said Mathijs. "I joined Novya to help associations put that belief into practice through member-centric strategies, working alongside experts with complementary perspectives and experience. I look forward to helping associations build trust, strengthen connections and turn member engagement into collective impact." 

Mathijs’s experience will support Novya clients who want to build stronger, more active communities around their organisations.